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Why trust us?
We have the knowledge and experience to help you get bigger, stronger, leaner, and healthier
We've trained Olympian and professional athletes on the floor. And we've already helped 7,500+ men and women get the body they wanted with our first project (from total beginners to intermediates.)
We're experts—but come from different fields of study
We've got honours degree's in health sciences, specialized honours in design thinking, and in teaching. We're a strength and conditioning coach, illustrator, designers, and avid readers.
We're passionate about this because we know firsthand how strength and health can radically improve someone's life
Becoming stronger, healthier, and more resilient can help you become a better, truer version of you. Look and feel great, get more done, and improve the quality of relationships with your family and community by having more to strength and energy to give.
Want to know more about us? You can read our "about" page here.
Mind, Body & Soul
There's this Plato-esque idea that your mind is separate from your body. But that couldn't be further from the truth. We are body, mind, and spirit all in one.
When your body isn't getting the food, exercise, and sleep that it needs, it'll negatively affect everything else in your life. You'll feel weak, suffer from long and short term health problems, you won't be able to focus and be productive, and it can even worsen your mood and cause worries and anxiety.
But what if you invest in your body by working out and eating better?
Let's be honest, many people start working out because they want to either be bigger (more muscular), leaner, or both bigger and leaner.
Why do we want to be bigger and leaner? Perhaps at it's core, we want to look better and more attractive.
Here's the crazy thing though... looking better is healthy.
In fact, what we find the most attractive in someone's body are obvious, instant signals of a health (among other good things like discipline and determination).
So, not only will you look great, but working out and eating well is what's called a "cornerstone habit" and will also invariably help with:
- Your freedom, allowing you to physically move the way you were designed to, becoming pain-free, and enjoying food.
- Your physical strength, making daily life easier and more fun. Becoming strong can also unlock new passions you never would have imagined like hiking or playing sports.
- Your mind, such as maintaining brain health, and improving focus the ability to make wiser decisions.
- Your relationships through better mood management, having more abundant energy, and the development of your willpower to do what is right even when it's hard.
- Your overall health, such as fighting off depression, anxiety, and diseases. The right kind of exercise will also radically delay muscle-loss related to aging until you're in your late sixties, and improve bone density (and so, so much more.)
- Your mission in life, by developing grit and discipline, having access to an optimal mind and energy, and confidence through strength.
But each person will have their own starting point and specific challenges to triumph over, bad habits to annihilate, and good habits to reinforce.
It'll be a challenge, but nothing you can't handle.
Here are some of the typical problems we'll be developing programs for soon.
1. I am skinny and want to gain weight
Skinny folk are unique in that because they're often underweight, they can gain a ton of muscle in a short amount of time. The biggest challenge for those who are skinny is cutting through the noise (which is typically about weight loss) and how to deal with their appetite. Skinny people can thrive by learning how to work with their body type and flip conventional nutritional advice on it's head.
2. I am skinny-fat and want to get bigger and leaner
If you're skinny-fat, it's normal to feel confused as to what to do first: should you bulk to build muscle or cut to burn fat and get leaner ("but I don't want to get even smaller?"). The answer is: both. It's controversial because the idea of building muscle and getting leaner at the same time is generally not true for anyone else. It only applies specifically to the skinny-fat body types.
3. I am average-ish but and want to get bigger, stronger, and leaner
Those who feel they have an average body aren't in a bad spot, but they generally will need to tweak one specific aspect of their nutrition, and get a training program that match them where they are and then progressively challenge them.
4. I am overweight and want to get leaner and stronger
Overweight people can make a rapid transformation since they're often already fairly muscular. So they can focus on training diligently and learning how to tweak their diet to allow them to both burn fat while holding onto their muscle (and possibly even build some more muscle at the same time.)
5. I already am quite active, lift weights and eat well... but would like to get even bigger, leaner, and stronger.
The things that got you where you are, won't get you to the next level. While a simple training, nutrition, and lifestyle routine can get you in a fairly good spot, as you get closer to your genetic potential of strength, energy, and focus, you'll need to train with diligence, discipline, and with a masterfully designed program. But it's not just about what you're doing at this point. You'll need to learn to stop doing certain things that are tripping you up. Leveling up will also mean doing a bit of reflection and experimentation to fix the weak-links in your nutrition, training, and lifestyle.
Stay up to date, we're launching soon
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Heads up—we'll email you about once a week, sometimes more, sometimes less.