I'm Jared—I'm a dad of three girls, and I used to be a weak, under-muscled web designer with a layer of stubborn belly fat.

Aside from being weaker and fatter than I wanted to be, I was constantly getting sick and suffering from various health issues like acne, dandruff, tendonitis, alopecia, and balding.

Since then, I've added over 40 pounds of lean mass while solving my annoying stubborn belly fat. Even better, I got my energy back. I wake up refreshed in the morning, I'm funner to be around and in a better mood, making me a better husband to my wife, and I've got energy at the end of the day to play with my kids.

I've been in this fitness world for 13 years now. I've coached a lot of women, and I've learned through experience a lot about what works and what doesn't.

Traditional CICO (Calories-In-Calories-Out) Wasn't Working For Me Anymore

About five years ago, I noticed that the traditional advice around calories and protein wasn't working well for me anymore.

After becoming a dad, and I hit my thirties, and despite doing everything "right" as a strength and fitness coach, I was slowly gaining a layer of fat on my belly. My strength in the gym plateaued.

Every time I tried to burn off fat, I got weaker and smaller. And every time I tried to gain muscle, I got fatter—particularly around the belly.

I've felt frustrated for years.

I tried counting calories. I tried playing with macros. I tried eating "clean." I tried doing cardio. I tried daily ab circuits. I even tried sweat belts. (Seriously, I tried it all.)

That's when I started to tackle the research on stubborn fat and stubborn muscles for myself. Every day I'd read new papers about the cause of stubborn fat and the cause of stubborn muscles, and then try and see how to integrate those findings into real life.

I've done hundreds of tiny experiments on myself, and I started to see some forward momentum myself with a new approach, and I started to share my findings with the men and women following this Outlive project.

I'm proud to say that the results have been awesome.

After reading thousands of papers, and paying attention to what works for me and my clients—it all comes down to one thing.

Fighting Against Chronic Inflammation

After making changes to my life to reduce inflammation, the gut was melting away. And it didn't even take ongoing effort. It was happening all without me doing anything extra.

My efforts in the gym were finally being rewarded with new muscle.

What's even better is I felt like a new man. It was like someone brought me back ten years in terms of energy. Joint and back pain was gone too.

What is this new way?

Everyone is focused on starving themselves by playing with calories to lose the gut.

Eating Less Food Works Temporarily & Then Makes The Problem Worse In The Long-Run

Researchers have found that stubborn fat around the belly, and fat around the neck, is not tied to too many calories. It is tied to inflammation.

Stubborn fat has a name in published research. It's called deep, superficial subcutaneous fat. It's been well-detailed in research.

The deep fat has larger "fat globules," and the shape is more irregular. It is harder to use for energy, which is why we've naturally called it "stubborn."

Here's a 2013 review covering the same "deep," stubborn fat.

This stubborn, deep fat is tied to chronic inflammation.

Researchers at the US National Institutes of Health write that chronic inflammation is tied directly to heart disease, diabetes, and cancer.

So the stubborn belly, the love handles, and the weak muscles causing a flat butt—that's not a calorie and protein problem.

The problem is that your body is inflamed. It's being irritated by many things.

Every single day it's being irritated, and you get a tiny little bit more stubborn fat.

You don't wake up one day with full-blown heart disease.

It starts off like a little drip of water into a pan. Drip by drip.

Imagine your body is sending a little crew of firefighters to go put out the flames of inflammation in your body.

They're already overworked, and the flames are overtaking everything.

Now imagine trying to do a bunch of cardio or lifting some weights. All you did was pour gasoline onto the flames. You get achy, you get tired, and a lot of women will catch a cold once they start exercising too intensely.

Resolve Inflammation To Burn Stubborn Fat & Gain Muscle

Once I resolved my inflammation, my body was now happy to build muscle.

Once I resolved my inflammation, my body finally started to melt away the fat at my belly.

To beat inflammation, your body needs more nutrients—not less. It needs more vitamins, more minerals, more enzymes, etc.

This is why when someone does a diet and shrinks their calorie intake, they might temporarily be able to burn off fat (they are starving, after all).

But they will crack. Maybe they catch a cold, maybe they're so tired they throw in the towel, maybe one day they can't control themselves, and they straight up binge on chocolate cake and ice cream.

When that happens, all that stubborn fat will come back.

And it'll be even worse than before.

Why? Because the inflammation got worse during the weeks that they just starved their body.

This is why women who are so obsessed with dieting and cutting calories just get fatter and fatter over the years.

So the new solution is to stop focusing on calories and instead focus on fighting inflammation.

Resolving inflammation resolves stubborn fat.

Resolving inflammation makes your whole body work better, and now you can develop feminine curves naturally.

Every Woman Can Benefit From Less Inflammation

The amazing news is that anybody can do this. It doesn't even take a ton of time or effort.

Everyone can easily put these principles into action to stop the inflammation in their body.

They just need a game plan on how to do it.

The best part is that reversing inflammation is healthy and safe.

Anything that reverses inflammation, by definition, is reversing heart disease and diabetes.

You don't even need to take my word for it. The entire program and guides are all sourced and referenced with peer-reviewed studies produced by researchers who are all experts in their fields.

Every morning I'd read new studies about combatting inflammation, then I'd test it out in my own life.

The belly kept flattening. My skin was clearing and becoming smooth and supple. And my workouts were enjoyable and rewarding.

So I knew I had to get the word out. And that's what this program is.

The Only Program Of It's Kind

You can't get a program like this anywhere else. I'm not repackaging someone's else content.

I spent years searching through PubMed (an online database of published research) myself and then experimenting. I read thousands of studies published over the past hundred years. Anything that works got added to this easy-to-follow system.

I've been teaching how to combat inflammation to get results like this for years now, and I still haven't seen a single fitness coach or influencer talking about this new, cutting-edge information.

As a coach for the past thirteen years, I've shown over 15,000 women and men how to get toned, fit, strong, and healthy.

I've compiled everything I know about stubborn belly fat permanently and building muscle into this course.

Stop starving yourself by focusing on calories. Instead, give your body the ammo it needs to kill inflammation.

You'll have such a crazy visually impressive physique you'll think it never was possible.

Is this going to be hard?

On the flip side—it's easy once you know what to do.

It's Easier Working With Your Body Instead of Against It

When you start working with your body instead of against it, things get easier. Your body isn't your enemy. It was doing things to protect your life. It is on your side.

You may be shocked at how fast you can lose the belly. Your body doesn't want love handles, either. It just was under such an extreme amount of stress and inflammation it couldn't clear that fat away.

I want to invite you to the program to try a new way. The way that's safe because it improves your health. The way that's fastest because it's permanent. The way that's easiest because you work with your body instead of against it.